The Trade Desk, Inc. (TTD)

The Trade Desk provides a self-service platform that helps advertisers and ad agencies programmatically find and purchase digital ad inventory (display, video, audio, and social) on devices like computers, smartphones, and connected TVs. The firm's platform is referred to as a demand-side platform in the digital ad industry, and it generates revenue from fees based on a percentage of what its clients spend on advertising, referred to as a take rate.

Industry: Services-Computer Programming, Data Processing, Etc. (SIC 7370)

Market region: US

Address: 42 N. Chestnut Street, Ventura, CA, 93001

Market capitalization

5.81 billion USD (5,810,651,828 USD)

Listing date

09/21/2016

Weighted shares outstanding

472,795,104

Share class shares outstanding

429,686,475

https://www.thetradedesk.com